Tourisme Côte-Nord’s Values
Regional pride, integrity, commitment, effectiveness, enjoyment, credibility, passion and continuous improvement guide the work of Tourisme Côte-Nord. Our team works with rigour, transparency and fairness to fulfill its mandates, support its members and partners, and contribute to raising the region’s profile. Driven by a strong sense of connection to Côte-Nord, we work in a positive and collaborative environment, with clear and measurable objectives, while continuously developing our skills and improving the way we work. This commitment to progress enables us to enhance our services, increase member and partner satisfaction, and strengthen the performance of both our organization and the destination, while encouraging everyone to become an ambassador for Côte-Nord and all that the region has to offer.
Tourisme Côte-Nord’s Mandates
Destination Promotion and Marketing
Raise awareness of the Côte-Nord, build its reputation and encourage overnight stays through campaigns, content, digital tools, guides and a range of marketing initiatives.
Tourism Product Development and Structuring
Support the evolution of tourism products and experiences, foster their development and help build a coherent, appealing, responsible and sustainable regional tourism offering.
Visitor Services, Information and Tourism Signage
Contribute to organizing visitor services, distributing tourism information and shaping the regional strategy for signage and visitor information locations.
Tourism Industry Collaboration and Mobilization
Bring together businesses and organizations in the sector, establish shared priorities and create synergies among stakeholders to support the destination’s development and profile. Tourisme Côte-Nord is explicitly mandated by the government to lead regional coordination.
Sound Governance
Tourisme Côte-Nord is governed by a board of directors representing the regional tourism industry. Recognized by Québec’s Ministère du Tourisme as a regional tourism association, the organization acts as a key government partner for industry coordination, tourism product development, promotion, visitor services and tourism information.
Tourisme Côte-Nord also undertakes initiatives related to sustainable tourism, innovation, digital transformation, business support and the acquisition of strategic knowledge.
Our Partners
Le Québec maritime: A Partner for International Markets
Tourisme Côte-Nord is a partner of Le Québec maritime.
QM is an organization specializing in the promotion of Eastern Québec’s maritime regions to audiences outside Québec, including France, the Maritime provinces, Ontario and the United States.
Alongside Bas-Saint-Laurent, Gaspésie and the Îles de la Madeleine, the Côte-Nord benefits from marketing initiatives designed to increase its visibility and attract visitors, particularly from Canadian and international markets.
Le Québec maritime helps showcase the Côte-Nord’s distinctive experiences to these international audiences. It also supports tourism businesses interested in these markets through representation activities, familiarization tours for travel trade professionals and journalists, promotional opportunities, and assistance in developing their marketing outside Québec.
Alliance de l’industrie touristique du Québec: The Strength of the Provincial Network
Tourisme Côte-Nord is part of the network of the Alliance de l’industrie touristique du Québec, which brings together regional and sectoral tourism associations, as well as thousands of tourism businesses across the province. As a regional tourism association, Tourisme Côte-Nord helps ensure that the realities, needs and priorities of the Côte-Nord tourism industry are heard within this extensive provincial network.
The Alliance serves in particular as the tourism industry’s voice with decision-makers, promotes collaboration among regions and sectors, and contributes to the development of Québec’s tourism offering. It is also mandated by the Québec government to carry out various activities related to the promotion and marketing of Québec as a destination, particularly under the Bonjour Québec brand. This collaboration enables Tourisme Côte-Nord and its members to take part in collective initiatives that strengthen the competitiveness and profile of Québec’s tourism industry.
Tourisme Autochtone Québec
For several years, Tourisme Côte-Nord and Indigenous Tourism Québec have built a strong relationship based on friendship and collaboration to showcase the region’s Indigenous cultures and tourism experiences. This partnership highlights initiatives led by Indigenous communities and businesses while respecting their identities, knowledge and ways of sharing their cultures.
For our members
Funding and Financial Assistance
Do you have a tourism development project? Explore funding programs offered by Tourisme Côte-Nord, governments, regional county municipalities (RCMs) and their partners. Find resources to support your investments, strengthen your tourism offering and bring your projects to life.
Tourism Statistics
Tourism plays an important role in Côte-Nord’s economy and regional vitality. Visitors, businesses, jobs, accommodations and economic impact all reflect the strength of the tourism industry across the region. Explore key statistics to better understand tourism’s contribution to Côte-Nord and its communities.
Annual Reports
Discover Tourisme Côte-Nord’s key achievements, initiatives supporting the tourism industry and results over the years. Our annual reports provide a clear overview of the work carried out to support the development, growth and visibility of Côte-Nord as a tourism destination.
The Tourisme Côte-Nord Team
Our team stands out for its professionalism, in-depth knowledge of Côte-Nord, and commitment to providing personalized, efficient, and attentive support. Passionate about the region and the tourism industry, we work diligently to support our members, inform visitors, and promote Côte-Nord.
The History of Tourisme Côte-Nord
More Than 50 Years Serving Côte-Nord Tourism
Manicouagan’s regional tourism association was founded on May 13, 1971, in Hauterive as the region’s first tourism organization. Its original aims were to promote tourism development and bring together private and public individuals and organizations interested in developing the Manicouagan and Outardes areas and the surrounding towns and municipalities. In 1978, the general manager, Mr. John Davis, announced an official restructuring of the Association and launched a summit in Sherbrooke to restructure Québec’s tourism industry and encourage the creation of new regional tourism associations across the province. The four-year pilot project on the Côte-Nord helped inspire the creation of tourism associations in other regions of Québec after producing positive results.
On February 8, 1982, supplementary letters patent extended the mandate to the entire area from Sacré-Cœur and Tadoussac to Îlets-Caribou, including Manic 5. At the time, the organization continued to pursue the following mandates: raising awareness, informing, mobilizing, defining, implementing and establishing initiatives; acting as the tourism sector’s key representative to government ministries; and ultimately securing grants and investments essential to its development and survival.
Mr. Davis remained at the helm of the Manicouagan regional tourism association until 1995.
General Management Through the Years
John Davis 1971–1998
Christian Bouchard 1998–2003
Grétha Fougère – 2003–2017
Founding of Tourisme Duplessis
The Duplessis Tourism Association was founded in 1978. Its director at the time, Mr. Nick Gauthier, remained in the role until 1995.
General Management Through the Years
Nick Gauthier 1978–1995
Marie-Soleil Vigneault – 2005–2017
Stronger Together
On November 21, 2013, the two boards of directors met for the first time to discuss creating a joint visitor guide and a new brand identity.
On March 24, 2014, Tourisme Manicouagan and Tourisme Duplessis launched a shared brand called Tourisme Côte-Nord. The associations jointly invested $500,000 in marketing initiatives to promote the region. The organizations nevertheless remained two separate entities.
On December 15, 2015, the arrival of the first employee jointly employed by both regional tourism associations revived the idea of merging them into a single organization.
On May 20, 2021, after several years of work by the boards of Tourisme Manicouagan and Tourisme Duplessis, the two Côte-Nord regional tourism associations merged to form a single association covering the entire Côte-Nord territory, from Tadoussac to Blanc-Sablon and from Anticosti to Kawawachikamach.